Nantucket has a look. You know the one. Beachside Hotel is not that. Where the island defaults to polish and propriety, Beachside leans into something warmer — a love note to the great American summer, where the days are long and nobody's on a schedule. The visual identity does what the best summers do: blends the present with the past just enough to feel familiar without being precious. Clean, utilitarian design with room for surprise. A logo suite built to live everywhere — print, digital, merch, a tote you'll actually use. Playful typography, an approachable voice, and a casual nostalgia that doesn't try too hard. The result isn't just a brand. It's a feeling. And in a place where everyone looks the same, that's the whole game.